The Merriam Webster definition of “Clickbait” is as follows: “something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or interest.” The fact that Merriam Webster bothered to give the term a proper definition goes to show how huge a thing clickbait has become in the world of social media. Continue reading
Take a moment to think about this question: What do you look for when you consider purchasing a product or service? Now, does your website provide the information your customers are looking for? If not, then you might have a big problem – your customers might not trust you to be the best person for them. Building trust through your website is important, because it builds your image, shows customers that you are reliable, and converts website views into sales opportunities.
If you’d like to increase the trustworthiness of your website, there are some simple but very effective things you can do. Continue reading
Are you having difficulty getting noticed? If your brand is sinking in a sea of adds, you might feel your business is about to take its last breath. But luckily for you, we’re about to throw you a PR life preserver, through the use of interactive content!
Advertisements are everywhere, and your customers are getting great at seeing past all the hype. The best way to reach them isn’t by throwing more of the same at them, but by being different and really engaging your potential customer. The best way to do this? Interactive Content. Continue reading
You’ve worked hard to build your business, one happy customer at a time. So, when a bad review comes along, protesting to the world that your business is lacking in some way, it can be very hurtful – and frightening. Poor online reviews can damage your reputation, costing you big time if they aren’t dealt with the right way. But, when handled well, you might be surprised to find that bad reviews can actually be a good thing. Read on to learn how. Continue reading
In today’s market, having a business website is a must. But, knowing how to best build and maintain your website isn’t always so easy. In the digital marketing world, “content is key” is a well-known saying, but for those not familiar with website content best practices, this phrase doesn’t carry a lot of weight – and it might even prompt a lot of questioning. If you’re like many business owners, you probably have some questions yourself. Read on for some simple but powerful answers to your important web content questions! Continue reading
It seems like everyone has a blog these days – even businesses. If you’re like many, you might wonder what all the fuss is about. “Is it really necessary to have a blog about my dental practice? Who reads that?” The truth is, from auto shops to website design firms – no matter what business you’re in, blogging can be of great benefit. Here’s why: Continue reading
If your Facebook page doesn’t seem to reach customers like it used to, you’re not alone. Facebook reach has declined steadily since 2013, and is now at about 6%. What does that mean? For every 100 followers you have, only about 6 will see your content. With these dismal numbers in mind, you probably have a lot of questions – but don’t throw in the towel just yet. There are some things that can be done to boost your Facebook reach. Continue reading
Social media marketing is becoming increasingly important for small businesses. But, with all the options out there, how do you know which is right for you? If you’re considering adding Instagram to your marketing strategy, asking yourself a few simple questions will help you decide. Continue reading
Does your website attract as many customers as it can? You might have something great to offer, fair pricing, and excellent customer service – but if your website doesn’t engage viewers, you’re missing a great opportunity for growing your customer base. If your website raises any of the following red-flags, you could be losing money at this very moment! Customer experience is critical. Continue reading
There are many ways building a strong professional network can benefit your business, ranging from opening doors you never knew existed, to receiving quality feedback and advice from successful entrepreneurs. You should always be working on the development of your professional network. If you feel at a standstill or don’t know where to start, these five network boosting tips might be helpful. Continue reading