With over 1 billion monthly users, Instagram is one of today’s biggest and most popular social media platforms. Instagram users tend to be younger than those on Facebook, and it’s used for marketing purposes by brands of all sizes. Instagram influencers also make up a portion of the notable users on this image-based app.  Continue reading →

You may have heard that word of mouth is the best type of marketing. That may be true, but in today’s digital world, word of mouth no longer just happens face-to-face. 

Online reviews are the new normal for customers who want to recommend (or discommend) businesses to others. Unlike conventional word of mouth, online reviews give consumers access to testimonials from a broad range of customers, including those that they don’t know personally. Additionally, online review platforms make it easy to see the average customer opinion, generally in the form of stars. 

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Digital marketing is always evolving, and changes in social media and online ecosystems mean that businesses and marketing teams need to work hard to stay ahead of the curve and keep up to date with the latest trends online.

Gone are the days when having a good website and a Google My Business listing was good enough. Here are three of the top social media trends businesses, and business owners, need to understand in 2022 and why each is important.

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Updated on 2/18/22

Social media has become a valuable tool for companies. They present new ways to reach customers and build a brand. With all of the different social media platforms that people use, the ones that your company uses the most will depend on the kind of business it is and the customers you want to reach.

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Social media has become one of the most important ways for businesses to attract attention and engage with their customers. But just having a social media page isn’t enough to help your business thrive. Your business needs to have a social media strategy that will engage your audience and help attract new customers. Continue reading →

Do you know which is better for growing your online business- Social Media Marketing or SEO? Both have their benefits, which work best in certain situations. Ideally, you can do both.

With millions of users around the world, LinkedIn is a leading social media network today. LinkedIn has a focus on helping professionals build and maintain their networks by making convenient online connections. But, LinkedIn isn’t just for connecting with your colleagues. It can also be used as an effective marketing tool for your business. 

As you develop and implement your company’s marketing campaign, it’s easy to get caught up in written content. After all, the written content on your website, blog, and social media accounts can clearly provide information to potential customers. However, visual content is essential to any successful marketing campaign. Images, graphics, and an eye-catching logo work to establish a recognizable brand. 

Social Media is seeing unprecedented popularity now, as more people are unable to venture out, travel, or patronize brick and mortal businesses like they did before. With more people home and on their devices, now is a good time to get in front of your audience via social media. These platforms provide an excellent venue for advertising, exposure and engagement. Considering that almost 3 billion people worldwide use social media, it’s one of the single largest audiences in the world.

Instagram Business Profiles, which were introduced in 2016, offer your business a number of different tools to assist you with growing and marketing your business.

Creating a business account or changing your personal Instagram account into a business account is free. However, if you choose to advertise your business on the Instagram platform, buying ad space, understandably, will cost you money.