Nowadays, the majority of people who visit your website will do so on a mobile device. 40% of all users state that they conduct web searches ONLY on a mobile device. Also, over 52% of total web traffic in 2019 took place on a smart phone or tablet, and with the introduction, expansion, and inevitably widespread adoption of 5G wireless technology, that number is poised to grow even further.

Facebook and Instagram stories are broadening the volume and type of content that social media pages can present. When you add a photo or video to your story, it will be visible for just 24 hours, making it less of a commitment than a full post. Despite being available for just a limited period of time, your story is a great way to interact with your followers.