Is Instagram Right for Your Business?

Social media marketing is becoming increasingly important for small businesses. But, with all the options out there, how do you know which is right for you? If you’re considering adding Instagram to your marketing strategy, asking yourself a few simple questions will help you decide.

Do you sell visually appealing products or services?

Instagram is all about catching the eye. If you can creatively showcase your business using images and catchy captions, then Instagram might work very well for you. You might ask, “what if I don’t sell products?” If you’re a service-based business, Instagram can still be very beneficial. Taking photos of work sites, your office, or other daily operations can make your business more relatable and engaging.

Do you use mobile-focused marketing?

Instagram is used via mobile app 90% of the time, making it one of the most mobile social media platforms out there. For Instagram to work for you, your business needs to be with the mobile times in order to manage your marketing campaign effectively.

Is your target audience under age 35?

Instagram has about 400 million users, 90% of which are under age 35. Other social media platforms such as Twitter and Facebook appeal to an older audience. Making sure you use the best channels for reaching your target audience is important, otherwise you’ll be disappointed when your social media marketing efforts don’t get results.

Do you competitors use Instagram?

Keeping up with your competition is important. If you competitors are using Instagram marketing, then odds are you should too. Learn about what they are doing, then do it better.

What are your goals?

Instagram only allows clickable links on the profile bio, not on the posts themselves. If you’re looking for a great way to manage the reputation of your business while building customer relationships, then Instagram marketing might be the best option. If you’re main goal is increasing click-throughs to your website, then another platform would work better.

Instagram marketing isn’t for everyone, but if you want to show off your business in a creative why while managing your reputation among younger customers, then Instagram is the way to go!