Why Website Content is Important

In today’s market, having a business website is a must. But, knowing how to best build and maintain your website isn’t always so easy. In the digital marketing world, “content is key” is a well-known saying, but for those not familiar with website content best practices, this phrase doesn’t carry a lot of weight – and it might even prompt a lot of questioning. If you’re like many business owners, you probably have some questions yourself. Read on for some simple but powerful answers to your important web content questions!

Is website content important?

If you want a website that engages readers and promotes the image and profitability of your business, then yes, website content is very important. Your business website is like a virtual door to your business. It tells prospects who you are, what you offer, and why they should choose you over the competition – and more than that – SEO website content ensures that your website can be found in the first place.

What is SEO website content?

SEO stands for search engine optimization. SEO website content is written using a skillset that combines effective copywriting with search-engine relevant terminology. For example, if you’re a dental office located in Orlando, Florida, the term “Orlando dentist” would likely appear within SEO content for that office. This way, your business is represented as well as possible, and major search engines like Google direct viewers to your site who search for related terms.

How much website content do I need?

Opinions vary on the ideal amount of website content needed – both for new sites and for monthly content creation. But, one thing is held as common knowledge, and that is the importance of updating your content regularly, even monthly if possible. As far as starter content, the minimum should be someplace around the 2,000-word mark.

How often should I update my website content?

For upkeep, it’s best to have something new added to your website each month. Some experts even suggest adding 3,000 words of fresh content monthly! In any case, adding a decent amount of content, say 1,000-3,000 words per month, tells Google that they need to crawl your site more frequently in order to index the new content you post. That means higher page rank for your website.

Do I need a professional web content writer?

That depends. If you’re a good writer, have knowledge about website copy writing and SEO, and have the time to create your own content, then you might write for your own website. Otherwise, hiring professional writers, or working with a reputable media agency, is a very sound investment. Content creators know how to make your business shine while enhancing your visibility on the web.

There’s a lot that goes into great website content. More than most people realize. If you want your business website to outpace your competition, it might be time to re-evaluate your website’s content to see if it’s all it could be. If not, now you have a great starting point for getting the powerful website content you need!