On-Hold Recording FAQ

Frequently asked questions about telephone on-hold messages.

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On-Hold Recording FAQ
Throughout the course of a typical business day, it is unavoidable that callers will be placed on-hold, and if your callers hear nothing but silence, they may not hold for very long. Sometimes they may hear a click on the line and think they've been disconnected. (We've all been there before!) If you have the radio playing, your callers may be on-hold listening to commercials and DJ chatter….or static!

See what some of our happy clients have to say about our on-hold messages.

A customized on-hold recording by Watt Media eliminates silence and gives you control over what your callers are listening to. It is a great way to enhance your company's image and ultimately increase sales. Plus, you can update the recording periodically with new promotions for maximum effectiveness.
Listen to some demos of our on-hold recordings.
An audio source is plugged into your phone system, and any time the "hold" button is pressed on one of your phones, the caller will hear the on-hold messages and music. The recording plays on a continuous loop, so the caller hears whatever part of the message is playing at that moment.

Even if you don't have a phone system, we have an adapter available which will enable your phones to play on-hold recordings.
Our on-hold recordings are anywhere from 4 to 6 minutes in length, with 6 to 10 "messages" or paragraphs. The recording plays on a continuous loop, so there's no beginning or end, and the caller will hear whatever part is playing at the moment he/she is placed on hold. There is always music in the background, and about 10 seconds of music in between each paragraph.

If you think about it – the recording is pretty long! Your callers should not be on-hold for the entire recording, but even if they're on-hold for 2 or 3 minutes, they won't hear the same message twice.
Most of our clients use a Digital Player for their on-hold messages. Digital Players are the most reliable source for on-hold play today. These state-of-the-art units are built to withstand years of continual playback; they will not wear out like an ipod or other mp3 player. Our Digital Players use a USB "thumb" drive, so once your recording is complete, we'll just e-mail it to you and you'll have it right away! No need to wait for a CD to come in the mail! Units using CDs or tapes are old technology, and our clients love the convenience and quality of these digital players. The sound quality is excellent.

Unlike CD players which have a moving mechanism that wears out, Digital Players have no moving parts and therefore no wear and tear. These machines are made to handle the load of long term, continuous play, and will even automatically resume play after a power outage. With a Digital Player, you'll have trouble-free, hassle-free performance.
On-hold messaging is most effective when the recordings are updated on a consistent basis. Businesses that play the same on-hold recording for months or even years at a time are missing out – and even risk annoying their customers.

After you receive your first recording, you may soon realize that you have some new services or products that you would like to add to the messages, or seasonal promotions. It's always a good idea to change the background music, so that your callers have something fresh and new to listen to.

How often a business should update its recordings depends on the particular needs of that business. Some businesses would do just fine with 3 recordings a year, while others may need a new recording each month. Updates are included in all of our on-hold packages.
We write the script for you. We have a questionnaire that you can fill out, or we can use your brochures, company literature, or website as a source of information. We will write a professional, effective script, and send it to you for you to review. We will not record your script until we have your final approval.
In most cases, installation is extremely easy, and simply involves plugging an audio cord from the Digital Player or CD Player to a jack on your phone system. You should be able to do it yourself. In some cases, however, a phone technician is needed. You can either use the phone dealer who regularly services your phones, or we can provide you with a technician from our network.
At Watt Media, we use only top-notch, professional voice-talent. You can choose between a male or female announcer. Listen to some demos of our on-hold recordings.
We have a vast library of royalty-free, high quality music. You can choose any style you like, including Smooth Jazz, Contemporary, Classical, Rock & Roll, Dance, Hip-Hop, Easy Listening, and more.
Voice-mail is a completely separate entity from on-hold. Chances are that your current voice mail announcements were recorded by someone on your staff who has a "good voice", but is not a professional. Instead, imagine a caller being greeted by a warm, friendly, and professional voice guiding him/her through the voice mail menus.

All voice mail recordings are downloaded into your system over the phone lines from our studio. It's completely hassle-free, and your phone system will experience no down-time.
Find out more about our voice-mail services.
Although the on-hold audio source is installed into your phone system, it is completely separate from any voice-mail system you currently have. The music and messages are heard by callers only when the "hold" button is pressed on one of your phones. Your on-hold music will in no way interfere with your voice-mail.
Since every business has different needs, call us to discuss which of our packages would be best for you.

Call or e-mail Watt Media for more info: 954-255-0720

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